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Strip the jargon out of most AI strategy decks and you find one stubborn idea hiding underneath. The 10-20-70 rule. Originally popularised by BCG, it suggests that the value you get from any AI initiative breaks down roughly like this: 10% comes from the algorithms and models themselves 20% comes from the underlying technology and data 70% comes from people, process, and change Read it again. The model is the smallest slice. The thing every vendor demo, every keynote, every "